The entertainment sector moves at a lightning-fast pace, and you don’t want tedious back-office tasks or front-end appointment setting slowing you down. BPO in media & entertainment makes it possible for broadcasters, creative studios, digital platforms, event managers, and other companies to remain competitive without being held back by their own administrative operations.
Business process outsourcing removes limits when it comes to growing your critical business infrastructure, so your team can produce more content and scale effortlessly. By taking over the back-office tasks required to thrive in the media and entertainment (M&E) industry, BPO can help you keep up in a crowded sector, improve the quality of your services, and expand your business.
BPO Services for the Media & Entertainment Industry
BPO has a key role in several industries, including media and entertainment. There are several applications for BPO in media & entertainment, ranging from audience engagement to operational management.
Audience-Focused Solutions
The audience experience is at the core of any entertainment business. BPO companies can provide audience support through multiple services:
- Multichannel Support: Outsourcing gives you access to 24/7 customer care BPO services, offering high-level call center support for phone, email, social, chat, and beyond.
- Tech Helpdesk: You can also use BPO for IT helpdesk outsourcing to assist with the technical aspect of running a digital entertainment platform.
- Community Engagement: Call center teams can provide comprehensive community engagement support through social media management.
Content & Creative Support
BPO can also have a more direct role in content creation through different kinds of behind-the-scenes support:
- Creative Assistance: High-level creative professionals can offer consulting support to ensure that your content is engaging and interesting to your target audience.
- Content Oversight: BPO teams can oversee workflows and processes associated with running your content calendar and moderating digital content.
- Media Organization: If you need assistance with managing and organizing your content, BPO can help.
- Data Tagging: Having the right metadata is essential for helping audiences find your content. BPO teams can help with data tagging and digital taxonomy to make your content more searchable.
- Production Assistance: Specialized BPO teams can also assist with pre- and post-production activities to help you produce a polished final product.
Operational & Business Support
Along with industry-specific assistance, third-party BPO providers can offer more general administrative and operational support.
- Information Management: The way you manage your company data can have a significant impact on your success. Seasoned BPO companies can take on your entire information management and analysis needs to help you get the most out of your data.
- Campaign Execution: Outsourcing businesses can oversee entire digital marketing campaigns and initiatives to promote your content and services.
- Subscriber Management: You can outsource subscriber management activities to keep your audience fully engaged through thoughtful outreach, while also managing technical activities such as invoicing and account management.
Why Outsourcing Is a Game-Changer in M&E
Outsourcing makes it possible for M&E businesses to streamline every aspect of their behind-the-scenes operations so they can create even better experiences for their audiences. By improving efficiency and expanding support, BPO can help your company save money, engage with your audience, and scale your operations.
Lowering Costs Without Lowering Standards
Because BPO providers operate at a large scale and have access to advanced systems, they can provide a high standard of service at a competitive cost. By working with a third-party service provider instead of trying to handle all of your operations internally, you can significantly decrease your overhead and reduce costs without impacting quality standards. BPO pays for itself by decreasing costs and ensuring you only pay for the support you need.
Refocusing on Audience Experiences
BPO companies take on non-core functions such as customer service, tech support, and information management, so your internal team can focus on creating entertaining, engaging experiences. This frees up your time and resources to innovate, create, and differentiate your content from other companies, ultimately making your offerings more appealing to various audiences.
Gaining Expertise & Modern Tools
The media landscape is always evolving, with customers always looking for innovative experiences that incorporate new technologies. It can be challenging to constantly chase tech trends, and many smaller M&E companies simply don’t have the resources to upgrade their tech stacks on an ongoing basis. BPO provides you with specialized processes and cutting-edge tech, so you can remain competitive without having to invest in your internal infrastructure.
Adapting to Peaks & Valleys in Workload
BPO is highly adaptable and can provide essential support at a moment’s notice. The entertainment industry can be unpredictable, and you may not be able to perfectly plan for various projects and deadlines. With flexible BPO support, you can enhance efficiency and scale operations according to demand.
The Confie BPO Advantage
To get the most out of outsourcing, you need a BPO partner that understands the nuances of the M&E sector. Confie BPO has the infrastructure you need to grow your back-office operations, paired with the industry-specific solutions you need to maximize your outsourcing returns.
When you work with Confie BPO, you get access to a massive network of tools and support, specifically curated to your needs as a media company. Whether you need a tech support team that’s familiar with streaming technology or comprehensive digital marketing support, Confie BPO has you covered.
Power Your Entertainment Business
Outsourcing makes it possible for businesses of any size to break through in the modern media landscape. By taking on everything from marketing to customer service to platform management, BPO providers can remove operational restrictions and help your business reach its full potential. Through providing a wide variety of back-office services, BPO solutions can help entertainment companies modernize their operations, engage their audiences, and hone in on their core offerings.
Confie BPO offers specialized support for the M&E sector, unlocking the benefits of outsourcing for content creators, production studios, streaming services, live event companies, and beyond. Find out how outsourcing can help you grow your media empire by calling 800-684-2276 or connecting with the Confie BPO team online.
FAQs
Curious about how BPO works in the M&E sector? Check out these popular FAQs to learn more about how M&E outsourcing works.
What Are Common BPO Services Used by Media and Entertainment Companies?
BPO support can span several elements of M&E operations, including customer service, technical support, marketing, and database management. Services related to community engagement, audience support, and promotion are especially popular for M&E companies. However, businesses can also take advantage of other kinds of back-office support, such as accounting, facilities management, and logistics support.
How Does BPO Help Improve the Customer Experience in Entertainment?
BPO improves the customer experience in the entertainment sphere by eliminating operational pain points and improving customer support capabilities. By streamlining operations on the back end, BPO providers ensure that audience members have a positive experience on the front end. 24/7 customer and tech support also helps audience members quickly resolve any questions or concerns, so they can go right back to their favorite shows, music, and content.
What Is BPO in Media and Entertainment?
BPO in media and entertainment involves outsourcing certain back-office tasks for companies in the M&E sphere, such as streaming platforms, gaming studios, mobile app developers, event coordinators, and other content creators. M&E BPO can support platform management, community engagement, customer support, information management, tech support, and beyond.
What Are the Main Benefits of Outsourcing for Entertainment Businesses?
Outsourcing can help M&E companies decrease costs, improve customer service, and reach new audiences. It also provides stability in a tumultuous field, ensuring that companies can always offer a consistent experience to their audiences. By taking care of these operational stressors, BPO providers make it easier for their clients to focus on creating entertaining products and experiences to grow their audiences and strengthen their brands.
